Honestly, it's not! The social landscape represents a great opportunity for business to grow and adapt with the needs and influences of both customers and staff.

Many people describe Employer Brand as: "the image of an organization as a great place to work in the minds of its current employees and key stakeholders." Bit it's a lot more than that.

Employer brand is not only about those already involved in your company, it's also about those people who don't work for you but who either may in the future or those who can influence potential employees.

Think of a great brand, think of what it stands for, think of the image it projects, and then think of what it's really like to work there.. How many companies can you think of where you really have an idea of what working for that business is actually like? Most people can name very few,, was your company one of them?

Now think of this from a candidate perspective, if they don't know what a great place it is to work then what motivates them to apply for a job with you above your key competitors? What sets you apart? Do your website's recruitment page really reflect what your business is all about? How do you speak with your current and potential employees? Do you own the recruitment space for the key roes in your company?

All these are questions you should be asking about your brand and what it means to candidates. At Fluxus we can help you with some really user friendly ways of looking at your brand, what your competitors are doing and what your brand says about you.

We can really help you understand how best to leverage what is really great about working for you and why people should join, but it's not just about inviting everyone to the party, it's about being clever and helping candidates qualify themselves for the job.